LinkedIn ads work best for niche decision-makers, not broad audiences
Anthony Blatner · Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke · Oct 13, 2020 · at 5:41
Anthony Blatner explains the targeting advantages of LinkedIn ads compared to other digital ad channels for B2B software founders.
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“When you have an extremely broad audience, then honestly other channels might be cheaper and better for you. LinkedIn is awesome when you need to target a niche decision maker at scale, because that's what LinkedIn has is like those job titles, those industries, those company sizes that you just can't get anywhere else.”
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