B2B SaaS needs a $10k+ LTV before using LinkedIn ads
Anthony Blatner · Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke · Oct 13, 2020 · at 5:04
Advertising specialist Anthony Blatner explains minimum unit economic requirements for B2B SaaS companies considering LinkedIn advertising on Startups for the Rest of Us.
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“A couple of things that we usually look for or recommend to use LinkedIn is first of all, having your LTV be around 10 K or above to start. LinkedIn's a more expensive channel, so when your LTV's above 10 K, then the math gets easier. If it's below 10 K, it can still work, but you'll need to have your other pieces of your sales, sales process like really tuned in to make sure you're maximizing that.”
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