LinkedIn's average ad CTR is 0.4%; beating it lowers auction costs
Anthony Blatner · Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke · Oct 13, 2020 · at 37:01
Anthony Blatner, a B2B LinkedIn advertising consultant, discusses benchmark metrics and auction dynamics on LinkedIn Ads.
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“LinkedIn's average is about .4. So anything above that and your ads will actually benefit going in the auction. You'll get cheaper ad costs.”
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