Aaron Cannon
Co-founder & CEO, Outset. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveoperatorLinkedIn ↗outset.ai ↗
Aaron Cannon is the co-founder and CEO of Outset, an AI-moderated customer research platform. Before launching Outset, he served as Head of Product at Untapped and Triplebyte and held roles at Tesla, Pebble, and Monitor Deloitte.
Everything Aaron Cannon said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Cannon: People share things with AI they won't share with humans
“But people actually share things with AI that they won't share with the person.”
Cannon: Users share more candidly with AI interviewers than human moderators
“In fact, they like, have even expressed that like, they'll share more because there isn't a person. It's this idea of like social desirability bias. You're like, I don't want to come off as a person that is X, Y, and Z to another human.”
Cannon: Traditional surveys yield lowest quality customer data
“What we have is surveys, which are, you know, there are billions of surveys done a year, and they are the lowest quality data you could imagine.”
Cannon: Synthetic research will exist side-by-side with human research
“I don't know if it's overhyped, but it is definitely going to be a kind of side by side with human research. Like, humans are extremely weird creatures, and we evolve quickly, and we change our minds, and there's things that are hot and then not hot. Like, I t…”
Outset maintains over 80% offer acceptance, beating multimillion-dollar lab packages
“We have a more than 80% acceptance rate of our offers. And these include, like, we've beaten labs with multi-million dollar packages.”
Cannon: Fortune 500s still base major decisions on manual interview summaries
“We'd be delivering this to some fortune 500 company that would have to make multi-billion dollar decisions based on me reading the transcript four times and pulling out some good clips and notes. And like that's a, that is a hard thing to do. And they're doing…”
Cannon: AI interviews have much lower fatigue rates than surveys
“But the reality is, this has much lower fatigue rates than surveys. So, meaning that people will go for an hour And they won't drop off.”
Cannon: AI Will Push User Researchers into an Infrastructure and Methodology Barbell
“What we see is that future of researchers is certainly different. They're not doing as much of the pure execution, but I kind of see like the barbell where they're either Like playing a big role in infrastructure. They're like laying the pipes for the entire c…”
Cannon: Do not put AI between companies and high-touch customer relationships
“The answer is, like, if you are, want to have a relationship with that person, then have a relationship with that person, right? Don't, like, put AI between you and somebody you want to have a relationship with.”
Outset grew revenue 8x in the previous year, says Aaron Cannon
“We ADEX'd last year the trajectory continues to be exponential, which is obviously an insane experience, right?”
Cannon: Outset abandons standard engineering pods for two-week project swarms
“And so, like, you know, we, for example, we, we've got, you know, more than 25 engineers. Like, historically, you put them into pods, and those pods are very structured, and they're focused on different things, and they're, like, suddenly you've got this kind …”
Cannon: Avoid AI moderators if user research is a sales opportunity
“Yeah, there's basically, I, like, I think a good reason not to use an AI moderator is, like, if you could sell to that person. Probably don't outsource that, right? Like, maybe to build the relationship yourself.”
Outset has experienced zero regrettable employee churn since founding
“We've had zero regrettable churn of the company since starting.”
Outset requires every new hire to build and run research studies on day one
“When people start, they always build and run their own studies. First thing they do.”
The other half of the tape: Aaron Cannon's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Aaron Cannon, by other people (1)
One line per show, most statements first. The link opens Aaron's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 AMERICAN OPTIMISTLEDGER | Co-founder & CEO, Outset | 1 | 12 | — | full record on American Optimist → |
 TBPNLEDGER | Co-founder & CEO, Outset | 1 | 3 | — | full record on TBPN → |