Insight certainty 3/5 debate potential 2/5

Cannon: Avoid AI moderators if user research is a sales opportunity

Aaron Cannon · We Interviewed the Best Startups From YC Demo Day (June 2025) · Jun 23, 2025 · at 30:30

Aaron Cannon, CEO of Outset, outlines when early-stage founders should conduct interviews themselves rather than automating them with AI.

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“Yeah, there's basically, I, like, I think a good reason not to use an AI moderator is, like, if you could sell to that person. Probably don't outsource that, right? Like, maybe to build the relationship yourself.”

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More from Aaron Cannon

Insight
Cannon: Users share more candidly with AI interviewers than human moderators
“In fact, they like, have even expressed that like, they'll share more because there isn't a person. It's this idea of like social desirability bias. You're like, I don't want to come off as a person that is X, Y, and Z to another human.”
Aaron Cannon Jun 23, 2025 ▶ 29:30 We Interviewed the Best Startups From YC Demo Day (June 2025)
Disclosure
Cannon: Outset's early enterprise customers include Microsoft, Nestle, and Weight Watchers
“So there's a lot of opportunity, and yeah, we work with, like, Microsoft, Nestle, Weight Watchers, so we've been super enterprise focused, and yeah, we're a couple years in.”
Aaron Cannon Jun 23, 2025 ▶ 24:48 We Interviewed the Best Startups From YC Demo Day (June 2025)
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