Cannon: Synthetic research will exist side-by-side with human research
Aaron Cannon · How AI Agents Are Transforming This $140 Billion Industry · Joe Lonsdale · Jul 2, 2026 · at 24:23
Aaron Cannon, co-founder of AI research platform Outset, discusses whether synthetic data and AI participant personas will replace traditional user research.
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“I don't know if it's overhyped, but it is definitely going to be a kind of side by side with human research. Like, humans are extremely weird creatures, and we evolve quickly, and we change our minds, and there's things that are hot and then not hot. Like, I think the best application of synthetic is to do it hand in hand with human, where you can do human research that builds this synthetic picture of someone.”
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