Cannon: People share things with AI they won't share with humans
Aaron Cannon · How AI Agents Are Transforming This $140 Billion Industry · Joe Lonsdale · Jul 2, 2026 · at 11:28
Aaron Cannon, co-founder of Outset, explains to Joe Lonsdale why AI market research mitigates human social desirability bias.
0:00 / 0:03exact quote · 3.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“But people actually share things with AI that they won't share with the person.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Aaron Cannon
Cannon: Traditional surveys yield lowest quality customer data
“What we have is surveys, which are, you know, there are billions of surveys done a year, and they are the lowest quality data you could imagine.”
Cannon: Synthetic research will exist side-by-side with human research
“I don't know if it's overhyped, but it is definitely going to be a kind of side by side with human research. Like, humans are extremely weird creatures, and we evolve quickly, and we change our minds, and there's things that are hot and then not hot. Like, I t…”
Outset maintains over 80% offer acceptance, beating multimillion-dollar lab packages
“We have a more than 80% acceptance rate of our offers. And these include, like, we've beaten labs with multi-million dollar packages.”
Cannon: Fortune 500s still base major decisions on manual interview summaries
“We'd be delivering this to some fortune 500 company that would have to make multi-billion dollar decisions based on me reading the transcript four times and pulling out some good clips and notes. And like that's a, that is a hard thing to do. And they're doing…”
Cannon: AI interviews have much lower fatigue rates than surveys
“But the reality is, this has much lower fatigue rates than surveys. So, meaning that people will go for an hour And they won't drop off.”
Cannon: AI Will Push User Researchers into an Infrastructure and Methodology Barbell
“What we see is that future of researchers is certainly different. They're not doing as much of the pure execution, but I kind of see like the barbell where they're either Like playing a big role in infrastructure. They're like laying the pipes for the entire c…”