Wine Industry

topic on 1 show · 7 statements across 3 episodes

How I Built This

7 statements about Wine Industry, every show

Expanding the Wine Market Requires Inexpensive Bridge Products From Beer
“You know, barefoot is a bridge between beer and wine, and if we want to increase the size of the wine industry, we have to have inexpensive, easy drinking wine so that people's first experience with wine will be a good one. And they're not going to get introdu…”
Michael Houlihan Sep 16, 2024 ▶ 42:27 Barefoot Wine: Bonnie Harvey and Michael Houlihan
HOW I BUILT THIS Assertion Supported
Direct-to-consumer club shipping allowed for wine remains illegal for spirits
“I could be a winery in Napa and have a, you know, a club in which I've got thousands and thousands of people that get wine. That's not legal for spirits.”
Fawn Weaver Oct 4, 2021 ▶ 42:09 Uncle Nearest Premium Whiskey: Fawn Weaver
Robin McBride says the McBride Sisters brand is not for sale
“Our personal name is not for sale, so that's a little tricky, but also the brands that we create you know, each of those Brands has a very powerful message behind them, and like Andrea said, that don't belong to us necessarily. We see ourselves as the stewards…”
Robin McBride Oct 26, 2020 ▶ 1:02:58 McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
Andréa McBride John argues the wine industry historically ignored Black consumers
“And most importantly, I think, unfortunately, the wine industry has just really ignored black people when it comes to wine.”
Andréa McBride John Oct 26, 2020 ▶ 49:55 McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
Corporate partnerships proved too politically constrained to drive wine industry diversity
“If we were going to bridge this gender gap that happens in the wine industry, and Make the wine industry more inclusive, then we had to do that by ourselves. Because politically, within these strategic partnerships, it was just too difficult.”
Andréa McBride John Oct 26, 2020 ▶ 36:40 McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
Economic recessions shift wine consumption away from restaurants and toward home drinking
“It is, I don't want to say it's recession-proof because the channels in which you operate definitely play into when a recession hits, for sure, when it comes to the wine industry, but I would say for the most part you see that consumption lessens out in, in re…”
Andréa McBride John Oct 26, 2020 ▶ 31:15 McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
HOW I BUILT THIS Assertion Contradicted
The wine industry categorizes any bottle priced over $13 as premium
“In the wine industry premium, I know it's a little bit, like, it doesn't make a lot of sense, but premium is anything that's over 13 dollars a bottle.”
Andréa McBride John Oct 26, 2020 ▶ 16:58 McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

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