Andréa McBride John, co-founder of McBride Sisters Collection, explains industry pricing tiers to host Guy Raz.
Insight
Corporate partnerships proved too politically constrained to drive wine industry diversity
“If we were going to bridge this gender gap that happens in the wine industry, and Make the wine industry more inclusive, then we had to do that by ourselves. Because politically, within these strategic partnerships, it was just too difficult.”
Opinion
Andréa McBride John argues the wine industry historically ignored Black consumers
“And most importantly, I think, unfortunately, the wine industry has just really ignored black people when it comes to wine.”
Insight
Winemakers lose most control of the outcome once grape fermentation begins
“Once you harvest, once you pick, once the fermentation process starts, you really don't have a lot of control.”
Opinion
McBride Sisters uniquely produces its wine across two different global hemispheres
“And I feel like, you know, really quickly, at the time, we felt like we could do something that no other winery in the world could do. And that was that we could authentically make wine in two different hemispheres.”
Assertion Supported
Andréa McBride John notes wine ownership and distribution are dominated by men
“When you think about the wine business on the winemaking side, on the ownership side, even within the higher ranks of distributors, it's mostly older men.”
Assertion Not checkable as stated
A diversity director's introductions landed McBride Sisters at Target, Disney, and Kroger
“And, like, the next day, he sent out emails to Target, to Disney, to all the major, like, Kroger, all the major Fortune, you know, companies in America, like, getting us a seat at the table.”