Andréa McBride John argues the wine industry historically ignored Black consumers
Andréa McBride John · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · Oct 26, 2020 · at 49:55
Andréa McBride John, co-founder of McBride Sisters Wine, discusses the commercial oversight of Black consumers by traditional winemakers when explaining the launch of their Black Girl Magic line.
0:00 / 0:10exact quote · 10.0s
720p mp4 · rendered on demand · StarZero watermark
“And most importantly, I think, unfortunately, the wine industry has just really ignored black people when it comes to wine.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andréa McBride John
Corporate partnerships proved too politically constrained to drive wine industry diversity
“If we were going to bridge this gender gap that happens in the wine industry, and Make the wine industry more inclusive, then we had to do that by ourselves. Because politically, within these strategic partnerships, it was just too difficult.”
Winemakers lose most control of the outcome once grape fermentation begins
“Once you harvest, once you pick, once the fermentation process starts, you really don't have a lot of control.”
McBride Sisters uniquely produces its wine across two different global hemispheres
“And I feel like, you know, really quickly, at the time, we felt like we could do something that no other winery in the world could do. And that was that we could authentically make wine in two different hemispheres.”
Andréa McBride John notes wine ownership and distribution are dominated by men
“When you think about the wine business on the winemaking side, on the ownership side, even within the higher ranks of distributors, it's mostly older men.”