Robin McBride says the McBride Sisters brand is not for sale
Robin McBride · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · Oct 26, 2020 · at 1:02:58
Robin McBride, co-founder of McBride Sisters Wine, discusses potential acquisition offers and brand stewardship with Guy Raz.
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“Our personal name is not for sale, so that's a little tricky, but also the brands that we create you know, each of those Brands has a very powerful message behind them, and like Andrea said, that don't belong to us necessarily. We see ourselves as the stewards of the purpose behind them, so if, you know, in any exit or any acquisition, you know, there would have to be some very string, stringent agreements behind that. I don't know that we can really think of any large wine companies that would be You know, in a position to acquire what we think those are worth, that would be able to uphold the mission behind each of those brands. Not saying that it would never would happen. But I would probably say it wouldn't be now or anytime soon.”
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