Wildtype

company on 3 shows · 9 statements across 3 episodes · said 20 times in 3 episodes since 2022

How I Built This 13 My First Million 6 Catalyst 1

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How I Built This 13My First Million 6Catalyst 1

2025 7 mentions in 2 episodes 4 per episode
2022 13 mentions in 1 episode

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9 statements about Wildtype, every show

MY FIRST MILLION Assertion Supported
O'Brien: Wildtype's cultivated salmon has no heavy metals, microplastics, or parasites
“They're still going, undergoing FDA approval, but like, yeah, no, none of these nasty heavy metals or microplastics in them. You know, it's reducing pressure on fish stocks. You know, this is good stuff. It doesn't have any of the nasty like parasites that you…”
Will O'Brien Apr 7, 2025 ▶ 39:47 7 Wild Business Ideas for this $3 Trillion Dollar Frontier
CATALYST Insight
Datar: Cultivated sashimi avoids cooking unpredictability inherent to cultivated meat
“There's a big scientific process, like food science transformation that happens when you cook something. And cultivated meat, you don't know exactly how it might perform in a pan. You hope it's going to be exactly the same as the cells from an animal, but you …”
Isha Datar Feb 27, 2025 ▶ 37:24 Cultivated meat’s “trough of disillusionment”
HOW I BUILT THIS Assertion Supported
Elfenbein: Foie gras is predominantly comprised of a single cell type
“And the reason is because it's relatively homogeneous in terms of its texture, and it's actually also predominantly one cell type. So it's not sort of fat cells and liver cells. It's mostly liver cells that have just been exposed to a lot of fat.”
Aryé Elfenbein Jun 2, 2022 ▶ 15:19 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Kolbeck: Wildtype prototyped a cell-cultivated foie gras in mere months
“So we were able to make some foie gras, like a, you know, a fairly small amount and people, people tried it. I remember the first person that we invited to try it was a friend of ours in San Francisco. And, you know, it was tiny amount, like so small that it w…”
Justin Kolbeck Jun 2, 2022 ▶ 15:53 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Elfenbein: Wildtype abandoned cultivated luxury foie gras to maximize environmental impact
“We started to realize that what we didn't want to be creating was a company that just made fine food for fancy people. And instead we wanted to stay true to what the mission was, which was to use this method of growing seafood and growing meats to actually hav…”
Aryé Elfenbein Jun 2, 2022 ▶ 17:16 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Elfenbein: Cultivated cells require structural scaffolding to mimic meat texture
“Cells on their own they don't know how to spontaneously kind of organize into, you know, a piece of sashimi, for example. Right. They need structures. And they need to follow cues from their environment to organize in this way, to create all the complexities o…”
Aryé Elfenbein Jun 2, 2022 ▶ 22:23 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Kolbeck: Wildtype's 2019 debut cultivated salmon lacked visual appeal
“Looking back on those pictures today, I mean, I can't help but cringing because it just didn't have the same visual appeal and structure that people would expect from salmon.”
Justin Kolbeck Jun 2, 2022 ▶ 27:26 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
HOW I BUILT THIS Assertion Supported
Elfenbein: Cultivating Wildtype salmon takes just four to six weeks
“It's about four to six weeks.”
Aryé Elfenbein Jun 2, 2022 ▶ 29:04 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck
Kolbeck: Wildtype will launch in select restaurants before grocery retail
“We'll be, you know, probably a small handful of restaurants around the country when, once we get that green light, but we actually have started conversations with some of these big grocery chains.”
Justin Kolbeck Jun 2, 2022 ▶ 39:30 HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck

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