Whole30

“Pre-sixteen years old, everything that we've just talked about, I was a good kid, I got straight A's, I followed the rules, I had a good relationship with my family, and then at 16, I was sexually abused by someone in my family, someone I really loved and some…”

“There are no good or bad foods universally. What we're doing here is just providing you with a template to experiment with these foods, pull them out of your diet, reintroduce them, and decide for yourself how they work for you.”

“You know, the goal is not to eat Whole-Thirty forever. It's about to figure out what works for you, and then incorporate that in whatever way you like into your long-term diet, and that's what I did.”

“At this point in the company, they had done a round of layoffs, but offered several employees retention bonuses if they agreed to stay for the next three years. And so I signed on for that retention bonus, which was great. My job was secure, and I knew that at…”

“You know, the earliest iteration of the whole thirties said no white potatoes because Lauren Cordain said no white potatoes. And then we do some research and we do some digging and we're like, well, that's dumb. Potatoes are whole real nutrient dense food. Lik…”

“We put together a forty-page PDF on how to do the whole 30. It was essentially our seminar packaged down into PDF format. All of the stuff that we talked about, the science behind it, the big picture recommendations, the rules of the program, how to do it, tip…”

“Epic Bar was another very early adopter, now owned by General Mills, and an absolutely huge company. But at the time, they were just like two, you know, two young, young adults who were making these meat sticks that happened to, again, meet Whole-Thirty compat…”

“You can still describe your food as Whole-Thirty friendly, but if you want to use the Whole-Thirty logo, and now Whole-Thirty approved is also a legally registered trademark, yeah, you have to have a license for it.”

“In 20, I think 2018, we hired an in-house attorney, somebody to run our licensing program, and she was the one To take a look at all of our contracts and all of our deals and say, y'all are undercharging, like massively. And she was the one who created our new…”

“We are on tour for this book in April, 2015, and our publisher is booking our hotel rooms, and we are quietly booking a second hotel room paid for with our own money so that we could maintain our own individual spaces.”

“I don't care if we turn into a billion-dollar organization, and so many of the things that these consultants or investors wanted to do to turn us into a hundred-million-dollar company would have felt gross, and I didn't want to do it.”

“So the salad dressings did very, very well when we launched, but we quickly ran into issues. Manufacturing issues, supply chain disruptions, you know, freight and distribution challenges. We just started getting our butts kicked, to be perfectly frank, and we …”

“If all of this blows up for some reason, and I have to lay my whole team off, and Whole 30 is no longer a business, and we no longer have Whole Thirty-approved partners or licensing, and I never write another book, the Whole 30 will live forever. People will s…”

“I think that marketing your product as a X days promise is a very smart idea because you're basically saying you're going to get this result in this much time, whether that's eight minute abs or it's P nine DX or 75 hard, or it's that diet whole 30, where you'…”