Whole30 co-founders Melissa Urban and Dallas Hartwig fulfilled their publisher's promotional obligations for 'The Whole30' while undergoing a private divorce.
0:00 / 0:14exact quote · 14.9s
720p mp4 · rendered on demand · StarZero watermark
“We are on tour for this book in April, 2015, and our publisher is booking our hotel rooms, and we are quietly booking a second hotel room paid for with our own money so that we could maintain our own individual spaces.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Melissa Urban
Opinion
Urban: Paleo health benefit claims were not particularly backed by science
“I'm not sure was particularly science-backed in terms of, you know, the health benefits of eating more like our Paleolithic ancestors, but some of the information he presented in his findings was like the idea that there may be compounds in certain foods to wh…”
Melissa Urban: There are no universally good or bad foods
“There are no good or bad foods universally. What we're doing here is just providing you with a template to experiment with these foods, pull them out of your diet, reintroduce them, and decide for yourself how they work for you.”
Melissa Urban: Whole30 is not meant to be followed permanently
“You know, the goal is not to eat Whole-Thirty forever. It's about to figure out what works for you, and then incorporate that in whatever way you like into your long-term diet, and that's what I did.”
Urban rejected scaling Whole30 to $100M because the strategies felt 'gross'
“I don't care if we turn into a billion-dollar organization, and so many of the things that these consultants or investors wanted to do to turn us into a hundred-million-dollar company would have felt gross, and I didn't want to do it.”
This entire site, over 800 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.