Urban: Whole30 overhauled underpriced licensing contracts around 2018
Melissa Urban · Whole30: Melissa Urban · Apr 1, 2024 · at 50:53
Melissa Urban describes how Whole30 modernized and monetized its licensing program after undercharging for years.
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“In 20, I think 2018, we hired an in-house attorney, somebody to run our licensing program, and she was the one To take a look at all of our contracts and all of our deals and say, y'all are undercharging, like massively. And she was the one who created our new contracts and set our new pricing structure. And so from that point on, licensing became a much bigger part of our revenue stream.”
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