Wedding Registry
topic on 2 shows · 7 statements across 4 episodes
7 statements about Wedding Registry, every show
Ma: Wedding registries had not meaningfully changed since the 1960s
“The problem was that it hadn't changed in decades since the 19 sixties when they were first invented. It was like someone had taken a registry from the 19 sixties and just put it on the internet and hadn't touched it since.”
Ma: Holding warehouse inventory is structurally unprofitable for wedding registries
“And it's even more impractical in a wedding registry setting because By nature of a registry, you want to offer a very broad assortment, so you want as many brands and products as possible, but you need very little inventory depth, and so that kind of model is…”
Ma: Engaged couples wanted permission to break rigid traditional wedding norms
“What We heard was couples felt like they were almost like on this whitewater raft being shuffled down the same path as everyone else, where you had to register a certain way, you had to have your wedding invitation look a certain way, and what they were lookin…”
Shan-Lyn Ma: Retailers use wedding registries to acquire lifelong home customers
“The reason why, you know, any normal retailer has a wedding registry is because they hope to then continue to serve that person with things as they move into their newlywed home, and as they can grow as a couple in their home, so that is a very classic strateg…”
Ma: Couples historically registered across three separate retail outlets
“On average, couples were registering at three different places and that was the behavior for decades.”
Ma: Average US Wedding Registry Receives Over $4,000
“And in the U S the average amount that a couple receives through their wedding registry on average is about 4000 or slightly over 4000 dollars.”