wedding registry

“The reason why, you know, any normal retailer has a wedding registry is because they hope to then continue to serve that person with things as they move into their newlywed home, and as they can grow as a couple in their home, so that is a very classic strateg…”

“And it's even more impractical in a wedding registry setting because By nature of a registry, you want to offer a very broad assortment, so you want as many brands and products as possible, but you need very little inventory depth, and so that kind of model is…”

“The problem was that it hadn't changed in decades since the 19 sixties when they were first invented. It was like someone had taken a registry from the 19 sixties and just put it on the internet and hadn't touched it since.”

“What We heard was couples felt like they were almost like on this whitewater raft being shuffled down the same path as everyone else, where you had to register a certain way, you had to have your wedding invitation look a certain way, and what they were lookin…”