Wealthsimple

company on 5 shows · 15 statements across 7 episodes · said 41 times in 14 episodes since 2020

A Product Market Fit Show 36 Startups For the Rest of Us 2 the Startup Ideas Podcast 1 Top Founders 1 20VC 1

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A Product Market Fit Show 36Startups For the Rest of Us 2Top Founders 1the Startup Ideas Podcast 120VC 1

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every mention on every show, scene by scene, with the transcript →

15 statements about Wealthsimple, every show

PRODUCT MARKET FIT Assertion Not checkable as stated
Wealthsimple Founder Mike Katchen Called Free Signups Within 30 Seconds
“Mike Katchin is the founder of Wealthsimple, which is like the Robin hood of Canada. It's a five billion dollar ish company today. He told me that like in the early days he was doing like a consumer free, it was a free consumer app. And what he was doing was h…”
Pablo Srugo Jan 9, 2025 ▶ 17:44 The 5 Steps to Product-Market Fit w/ Chris Saad, ex-Head of Product at Uber, Host of The Startup ... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Wealthsimple Acquired Its First Users Through Corporate Lunch and Learns
“Mike Katchin started by doing lunch and learns. He literally would run around Toronto with lunches back like 10 years ago when he started just to do lunch and learns about finance and investing in different companies. And that's how he got his first few users.”
Pablo Srugo Dec 26, 2024 ▶ 9:15 24 ways to get your first customers—based on real examples from the last 100 episodes. · PMF Show
STARTUP IDEAS Assertion Supported
Isenberg: Canadian fintech Wealthsimple is still valued at $3.5 billion
“You know, well, simple, which is the Robin Hood of Canada is still like a three and a half billion dollar company, you know, there's opportunity in geographies.”
Greg Isenberg Dec 18, 2024 ▶ 12:56 The framework for building AI startups from a product design genius
PRODUCT MARKET FIT Assertion Partly supported
Srugo: Wealthsimple is worth over $5B and used by ~10% of Canadians
“Wealthsimple is a super popular finance app in Canada worth over five billion dollars. They have like 10% of Canadians have this app.”
Pablo Srugo Mar 8, 2024 ▶ 8:23 The Five Steps to Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Srugo: Wealthsimple's Mike Katchen Called Every User Within 30 Seconds Early On
“When I was talking to Mike Kachin from Wealthsimple, he mentioned in the early days, he would call up every user 30 seconds after they signed up, right? We're talking free users who probably hadn't deposited any money yet, download their app, sign up, and they…”
Pablo Srugo Jul 3, 2023 ▶ 25:13 Martin Basiri, Founder of Applyboard | How to Find Product Market Fit · PMF Show
Y Combinator rejected Wealthsimple's early prototype due to market doubts
“We applied to YC, little known fact about Wealthsimple's history at this stage. Got turned down because they didn't quite believe that anybody wanted what we were trying to build.”
Mike Katchen Apr 17, 2023 ▶ 8:32 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Supported
Canada lacked API clearing infrastructure like Apex when Wealthsimple launched
“In the US? Because the industry is so big. You have these infrastructure players like apex clearing that if you want to start a stock trading business, you just like ask them for their APIs and you plug in. It is super simple. In Canada, none of that existed.”
Mike Katchen Apr 17, 2023 ▶ 14:06 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Contradicted
Early Canadian regulations required in-person meetings to open investment accounts
“In fact, in Canada, if you wanted to open up an investment account at that time, there were rules that said that you needed to meet a financial advisor in person for an in-person suitability assessment for that person to actually build a portfolio on your beha…”
Mike Katchen Apr 17, 2023 ▶ 14:26 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Wealthsimple gave its founding CIO seven days to pass five financial courses
“I told him that we were planning to submit our application to the regulators in 10 days, and that if he wanted the job as our CIO, he would need to complete these, like, five requisite courses and pass them within seven days so that we could put his name onto …”
Mike Katchen Apr 17, 2023 ▶ 17:28 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Contradicted
Wealthsimple currently manages roughly $20 billion in client assets
“You know, companies are roughly twenty billion or so today, which is you know, nothing to sneeze at, but it's not a trillion yet.”
Mike Katchen Apr 17, 2023 ▶ 22:37 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Supported
Regulators initially forced Wealthsimple to call every new customer for suitability
“It took us like six months to get the approval, which felt like forever. Maybe it wasn't in a regulatory world, but then even when we got approval, we actually had all these conditions on it where we had to call every single client who signed up to do a suitab…”
Mike Katchen Apr 17, 2023 ▶ 26:41 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not publicly verifiable
Wealthsimple used six months of data to convince regulators of digital onboarding
“It took us another, like, six months of showing them the data of, like, how phone calls really didn't change the answer for people, and people really didn't want, young people in particular, like, really didn't want to speak to anybody on the phone. To convinc…”
Mike Katchen Apr 17, 2023 ▶ 27:06 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Wealthsimple benefited massively from a bull market and the meme stock craze
“Like we were a massive beneficiary of starting the business in a huge bull run in the markets. You know, we were around with a stock trading app during meme stocks that was just incredibly successful.”
Mike Katchen Apr 17, 2023 ▶ 29:31 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Wealthsimple's early corporate lunch and learns reliably converted 20% of attendees
“If I did one of these presentations, 20% of the audience would become a client, became the first like reliable customer acquisition channel we found. And it didn't matter how big the audience. So if there were five people, we get one client. If there were a hu…”
Mike Katchen Apr 17, 2023 ▶ 33:50 Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show
TOP FOUNDERS Disclosure
Bury: Willful partners with Wealthsimple and Parent Life Network for acquisition
“Some of them are Facebook groups, but the more official ones would be you know, Parent Life Network is a big one in Canada that that new moms are a part of, but even just other kind of fintechs that were partnered up with Wealthsimple and some of the other fol…”
Erin Bury Dec 23, 2020 ▶ 9:45 Willco Breaks 10k Customers, $1m Revenue, $6m Valuation for End of Life Planning

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