Wealthsimple's early corporate lunch and learns reliably converted 20% of attendees
Mike Katchen · Mike Katchen, Co-Founder of Wealthsimple | How to Come up with an Idea that Gets Product Market Fit · PMF Show · Apr 17, 2023 · at 33:50
Mike Katchen, co-founder and CEO of Wealthsimple, explains how in-person corporate lunch and learn presentations served as the startup's first reliable customer acquisition channel.
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“If I did one of these presentations, 20% of the audience would become a client, became the first like reliable customer acquisition channel we found. And it didn't matter how big the audience. So if there were five people, we get one client. If there were a hundred people, we get 20.”
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