Video Ads
topic on 4 shows · 4 statements across 4 episodes
Startup Acquisition Stories 
A Product Market Fit Show 
How I Built This 
20VC
4 statements about Video Ads, every show
Weitzman: Video ad performance depends on the first frame, not three-second retention
“So the rule in videos typically is you win or lose by the 1:03 seconds. Do you have good retention in the 1:03 seconds? But the rule I developed is actually you win or lose by the first image of the video, like the first 10 80 pixels.”
Mashrabov: In-house AI video ads cost under $100 each
“If you are running these operations in house, you can really get to the cost of good looking video, maybe under a hundred dollars a video for socials.”
Danilov: Run only video ads on Meta except for retargeting
“Don't run photo ads. They will tell you this in dropshipping words. I, of course you can run retargeting image ads, but only video ads”