video ads
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 9, 2026 by Cliff Weitzman · across every show →
Everything said about video ads, oldest first
May 9, 2026
Weitzman: Video ad performance depends on the first frame, not three-second retention
“So the rule in videos typically is you win or lose by the 1:03 seconds. Do you have good retention in the 1:03 seconds? But the rule I developed is actually you win or lose by the first image of the video, like the first 10 80 pixels.”