Value Based Pricing
topic on 2 shows · 2 statements across 2 episodes
2 statements about Value Based Pricing, every show
Weisbrot: Double prices for each new client until hitting market resistance
“What I had learned really early on was, you know, if I start and I say a hundred dollars for this thing to you and you say yes, well the next person I'm going to say 200. You say yes, all right. The next person I'm going to say 400. You say yes, fine. The next…”
King: Vendasta adopted value-based pricing to reduce low-end customer churn
“So what we've actually done in the last six to seven months to mitigate that is we is we started to do what we call value-based pricing. We're at the low end. We actually don't charge as much But there's not that expectation. So they work up into our product, …”