value-based pricing

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 26, 2018 by Brendan King · across every show →

Everything said about value-based pricing, oldest first

Nov 26, 2018 positive
Disclosure
King: Vendasta adopted value-based pricing to reduce low-end customer churn
“So what we've actually done in the last six to seven months to mitigate that is we is we started to do what we call value-based pricing. We're at the low end. We actually don't charge as much But there's not that expectation. So they work up into our product, …”
Brendan King Nov 26, 2018 ▶ 13:13 1220 How He Shields Himself from SMB Churn with 1200 Resellers, $2.3m/mo in Revenue
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