Usage Metrics
topic on 2 shows · 4 statements across 3 episodes
4 statements about Usage Metrics, every show
Balfour: Product usage drives revenue, so teams must prioritize usage metrics
“Usage is what creates revenue. Revenue does not create usage, right? So you have to understand the usage of your product first.”
Balfour: HubSpot grew by tracking user-level usage instead of account-level usage
“Like HubSpot, we had a customer, but we had multiple users on that, like customers account and to understand how to move, grow the business and how to grow the product. It actually wasn't about a usage metric at the customer level. It was about a usage metric …”
Doshi: Product teams should track usage inputs rather than output adoption metrics
“Adoption is an end result of something else you do. So you're better off measuring those things, those other things. And that's where things like usage metrics come in or even health metrics come in. So usage metric is about how people are actually using the p…”