Toy Industry
topic on 3 shows · 9 statements across 5 episodes
My First Million 
How I Built This 
20VC
9 statements about Toy Industry, every show
Larian: The toy business sees 15 to 100 failures for every hit
“For every success, there is, at least in the toy business, 15 to a hundred failures.”
Puri: 60% of toy industry growth comes from kidults
“So toy industry, if you look at how fast it's growing, 60% of all the growth is just coming from this one segment.”
Harari: Every major toy company rejected Air Hogs before Spin Master
“After we signed the product, we didn't realize that every toy company had turned it down.”
Harari: Standard toy industry licensing offers perpetuity for 5% royalties
“The way it works in the toy industry is you license the product in perpetuity, and you pay a five percent royalty on your sales.”
Harari: Consulting does not work in the intuitive toy industry
“You cannot consult yourself in the toy industry. It is one of the most intuitive, creative industries out there. It's a feel industry, but it's also a history industry.”
Harari: The only real way to test a toy's magic is at retail
“Testing the magic, very difficult. The only way you're going to test it is by putting it at retail.”
Harari: Toy industry is recession-proof because parents cut kids' spending last
“Parents are not going to cut on, they're going to cut on their kids last.
in terms of consumer expenses and stuff like that.
It's quite recession proof.
The flip side of the toy industry, it's not a high growth industry, but it's just very stable.”
Toy manufacturers traditionally avoided selling directly to retail stores
“And by the way, this was another thing that was completely against what was happening in the industry, because as a manufacturer, you never went directly into a store. You actually had middle people called manufacturers reps who represented your product into t…”