toy industry

“And by the way, this was another thing that was completely against what was happening in the industry, because as a manufacturer, you never went directly into a store. You actually had middle people called manufacturers reps who represented your product into t…”

“The way it works in the toy industry is you license the product in perpetuity, and you pay a five percent royalty on your sales.”

“Parents are not going to cut on, they're going to cut on their kids last. in terms of consumer expenses and stuff like that. It's quite recession proof. The flip side of the toy industry, it's not a high growth industry, but it's just very stable.”

“Testing the magic, very difficult. The only way you're going to test it is by putting it at retail.”

“You cannot consult yourself in the toy industry. It is one of the most intuitive, creative industries out there. It's a feel industry, but it's also a history industry.”

“After we signed the product, we didn't realize that every toy company had turned it down.”

“For every success, there is, at least in the toy business, 15 to a hundred failures.”