Spin Master co-founder Ronnen Harari responds to Guy Raz asking if data and consulting play a role in toy development.
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“You cannot consult yourself in the toy industry. It is one of the most intuitive, creative industries out there. It's a feel industry, but it's also a history industry.”
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More from Ronnen Harary
Insight
Harari: The only real way to test a toy's magic is at retail
“Testing the magic, very difficult. The only way you're going to test it is by putting it at retail.”
Harary: Toy Industry Barriers to Entry Have Fallen Dramatically
“Because I would say that the rate of innovation is very high now, and the barriers to entry for people to enter into the toy business or children's entertainment has gone down a lot. So we have to be very, very quick as a company.”
Ronnen HararyJul 2, 2026▶ 6:12Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Disclosure
Harary: I Have Taken Five Lunches in 30 Years
“In, in like, 30 years, I've taken like five lunches. I eat them at my desk, I do everything in the office, but then when I leave the office, I know it's my time at the end of the day. And the other thing that I do is, is I don't talk about work to my friends o…”
Ronnen HararyJul 2, 2026▶ 36:01Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Insight
Harari: Standard toy industry licensing offers perpetuity for 5% royalties
“The way it works in the toy industry is you license the product in perpetuity, and you pay a five percent royalty on your sales.”
Harari: Toy industry is recession-proof because parents cut kids' spending last
“Parents are not going to cut on, they're going to cut on their kids last.
in terms of consumer expenses and stuff like that.
It's quite recession proof.
The flip side of the toy industry, it's not a high growth industry, but it's just very stable.”
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