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Harari: Consulting does not work in the intuitive toy industry

Ronnen Harary · Spin Master/PAW Patrol: Ronnen Harary · Dec 20, 2021 · at 37:36

Spin Master co-founder Ronnen Harari responds to Guy Raz asking if data and consulting play a role in toy development.

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“You cannot consult yourself in the toy industry. It is one of the most intuitive, creative industries out there. It's a feel industry, but it's also a history industry.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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