Tobi Lütke, every mention
36 scenes (2025) · ← back to Tobi Lütke
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20VC 52
David Senra 46
the Knowledge Project 24
My First Million 24
Founder's Journal 23
All-In 19
Top Founders 7
Acquired 716 more shows
every year 2025 every show 20VC 52 David Senra 46 the Knowledge Project 24 My First Million 24 Founder's Journal 23 All-In 19 Acquired 7 Top Founders 7 
the Y Combinator Startup Podcast 5 
Lenny's Podcast 5 
the Official SaaStr Podcast 5 
the Startup Ideas Podcast 5 
Latent Space 4 
TBPN 4 
Founders 3 
Startups For the Rest of Us 3 
A Product Market Fit Show 3 
BigDeal 2 
No Priors 2 
the MAD Podcast 2 
Big Technology 2 
American Optimist 1 
Sourcery 1 
the a16z Podcast 1
Verbatim, from the transcripts: passages where Tobi Lütke comes up on 20VC, David Senra, the Knowledge Project, My First Million, Founder's Journal
10 Years of Acquired (with Michael Lewis) · Acquired
- ▶ 2:19:18 David Rosenthal Yeah, at the very same time as we were recording, Toby was sharing the final stats.
20Product: How AI Changes Product Design | Does the Design Phase Become Irrelevant in a World of Vibe Coding | The Five Pillars of Truly Great Product Design with Carl Rivera, Chief Design Officer at Shopify
- ▶ 16:34 Carl Rivera What we have instead is that we kind of have Toby, our founder and CEO, who can come in and say, 5 times in the scene
Atlassian CEO, Mike Cannon-Brookes on Why Everything is Overvalued & Are We in an AI Bubble · 20VC with Harry Stebbings
- ▶ 0:22 Mike Cannon-Brookes My favorite quote of Tobes is, he once told me that the founder's job is to fight the entropy of ambition.
Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
- ▶ 2:13:32 David Rosenthal We just had Toby on ACQ two to talk about everything going on in AI and everything that has happened at Shopify in the six years now, since we covered the company on acquired.
- ▶ 2:14:16 Ben Gilbert The company's mission is still the same as the day Toby founded it to create a world where more entrepreneurs exist.
- ▶ 2:15:21 Ben Gilbert But that is what Toby and Shopify's entire purpose is.
- ▶ 4:05:46 Ben Gilbert After this episode, go check out ACQ-II with Toby Lutke, the founder and CEO of Shopify, and come talk about it with us in the Slack at acquired.fm.
The App That’ll Be Bigger Than TikTok
Are Burn Multiples BS in an AI World? & Sam Altman Needs $1TRN of Energy · 20VC with Harry Stebbings
- ▶ 58:21 Jason Lemkin and they'll drag out, they'll drag out the collision brothers or Toby and they'll all do joint PR, but whether for open eye, this is a top five initiative.
Why Now Is The Best Time To Build In Crypto · Y Combinator
- ▶ 21:27 Jesse Pollak And the thing that we did to unlock that was we embedded with the Shopify team and, you know, shout out to Toby and Shopify.
How To Build A Cult | Lulu Cheng Meservey
- ▶ 17:59 Lulu Cheng Meservey And I think the way to break the cycle is, every once in a while, somebody just does something totally different, and it works, and then the copying can at least glom on to copying something better, so, so the leaders will do something… 4 times in the scene
- ▶ 21:40 Lulu Cheng Meservey It's just not evenly distributed, but the, the top leaders, like the Toby Looker, Brian Armstrong types, they already get it, and that is the most effective person to speak is the person who's leading the enterprise.
How AI Agents Are Transforming Logistics · Joe Lonsdale
- ▶ 16:26 Harish Abbott So, um, I think it sort of became clear to Toby and me like, Hey, this is an important thing for the merchants, but it is still a side quest for Shopify.
BVP Partner, Byron Deeter: The Future of Venture - Why Chanel vs Walmart is BS · 20VC with Harry Stebbings
- ▶ 20:34 Harry Stebbings Toby's cut thousands of people.
Sam Altman's Masterplan or a Gift to Anthropic? Palantir & Shopify Crush Earnings · 20VC with Harry Stebbings
- ▶ 57:12 Jason Lemkin And Toby was, was telling everybody to, to relax guys in, in, in, in late, take, take it easy guys. 3 times in the scene
- ▶ 1:28:05 Jason Lemkin We're like enough already.
Ryan Petersen: Building Flexport
- ▶ 5:24 Ryan Petersen Like if we'd have been smart, like Toby was, we had to sell subscriptions to our little platform and maybe could have been Shopify, but instead we just like bought motorcycles and sold them on eBay motors and
- ▶ 54:40 Ryan Petersen Well, the number one thing I think is, um, I learned from Toby from Shopify and Brian Chesky who've been good advisors for me. 2 times in the scene
The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code. | Dan Shipper (Every)
- ▶ 1:14:41 Lenny Rachitsky One is just send, send this memo, the Toby memo.
Harley Finkelstein: You Must Requalify for Your Role, Every Year
- ▶ 46:10 Harley Finkelstein I mean, the reason that, you know, Toby is such a great coder is he's written more code than probably anyone else at Shopify.
- ▶ 1:29:02 Shane Parrish Toby put out a memo and we've talked about this sort of like texting. 6 times in the scene
Weekly Recap: Tesla Robotaxi, Mr. Beast's AI Tool, Yacine, The Social Network 2, Neuralink Update
- ▶ 29:42 Yacine Mtibaa So I sell, sold some ding board t-shirts on Shopify and I'm like aligned with like Toby's awesome.
Genspark vs ChatGPT, my brutally honest review
- ▶ 27:15 Greg Isenberg This is like, you know, Toby from Shopify, founder of Shopify has this really good, um,
20Sales: From $2M ARR to $40M ARR: The Playbook | How to Use AI To Supercharge Your Sales Team | Why Pipeline Reviews are BS | The Sales Call Script that Closes 99% of Prospects and How to Hire the Best Sales Reps with Kyle Norton, CRO @ Owner
- ▶ 8:57 Kyle Norton This is a Toby thing. 2 times in the scene
Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada
- ▶ 31:28 Aparna Chennapragada And I think the part of product development has to almost rewire ourselves to, I think Toby from Shopify calls it the reflexive AI usage.
The ‘AI-First Company,’ Big Tech Mega Earnings, NVIDIA vs. Anthropic
- ▶ 20:16 Alex Kantrowitz I mean, I'm just looking at the, again, looking at Toby Lutke's memo in Shopify. 2 times in the scene
Box’s Big AI Leap: Aaron Levie on Agents & the Future of Work
- ▶ 1:09:17 Matt Turck Over the last, uh, couple of days, uh, Toby from Shopify had this very interesting tweet that I think you commented on, uh, about how he's, uh, effectively making AI usage, uh, mandatory within Shopify. 2 times in the scene
What the New TARIFFS Mean for Tech | Logan Bartlett on TBPN April 7th
- ▶ 22:11 unnamed speaker What did you, what did you think about, uh, Toby's leaked memo from this morning where he very, very eloquently lays out how he wants his employees. 2 times in the scene
LEAKED MEMO from Shopify CEO
- ▶ 2:58 Alex Lieberman Today on the pod, I am talking about a leaked internal memo from Toby Lucky, the CEO of Shopify. 2 times in the scene
- ▶ 3:32 Alex Lieberman About two weeks ago, Shopify's CEO, Toby Lucky, posted on X with a video of someone making music using AI. 8 times in the scene
- ▶ 9:37 Alex Lieberman Toby then breaks down what reflexive AI at Shopify means with six specific action items for the company. 10 times in the scene
- ▶ 15:37 Alex Lieberman Start with Toby's memo and treat it like an operating manual for your own business and your own work.
Vibe Coding Is The Future · Y Combinator
David Senra on How to Become a World Class Founder
- ▶ 24:19 David Senra You can download Toby Luque has this great line where he says that biographies or books in general are, uh, the only, the closest thing you'll come to finding a cheat code in real life because you can download the entire learnings of…
Eran Zinman, Co-Founder & Co-CEO @Monday.com: Going Upmarket, International and Multi-Product |E1247 · 20VC with Harry Stebbings
- ▶ 2:03 Harry Stebbings I remember Toby at Shopify saying to me that he, he thought that it was more
Victor Riparbelli, CEO @Synthesia: OpenAI vs Anthropic vs X.ai - Who Wins and Why | E1246 · 20VC with Harry Stebbings
- ▶ 1:06:00 Harry Stebbings Because Toby at Shopify said that if you can run a clan, it's better than university.