Strategic Narrative
topic on 2 shows · 5 statements across 2 episodes
Founder's Journal 
Lenny's Podcast
5 statements about Strategic Narrative, every show
Crabtree: Match pitch deck structure to the investor's problem familiarity
“So if you're really tackling something that's, you know, a little bit more challenging to describe the problem where you really need them to feel that pain because maybe the investor doesn't understand it right out of the gate, dig into the problem and then go…”
Raskin: A strategic narrative serves as a North Star for company functions
“The one thing I say is like, it's this one story that the CEO uses
To drive success in, in marketing, sales, but also product, that it becomes like a North Star, strategic North Star for product roadmap, for fundraising, for recruiting, really everything.”
Raskin: Strategic narratives must define a movement, not just solve problems
“This structure really is about defining a movement.
And that's very different from, hey, I'm going to solve your problem.”
Raskin: Strategic narratives suit enterprise sales because buying committees need uniting stories
“I think it does really play well in sort of like this enterprise sales context, because also we have a group buyer there. So it's not just one person who's, you know, doing some research and like, there's like this whole group has to sort of have a united, a u…”
Raskin: Strategic narratives only succeed if the CEO personally leads them
“When I looked after I did this work for a few years, I looked back and I was like, which were the ones where, which were the engagements I did where like, I can see it. And it just, the narrative is like really this true north star for everything. And it was a…”