strategic narrative
4 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement May 28, 2023 by Andy Raskin · across every show →
Everything said about strategic narrative, oldest first
May 28, 2023 positive
Raskin: Strategic narratives only succeed if the CEO personally leads them
“When I looked after I did this work for a few years, I looked back and I was like, which were the ones where, which were the engagements I did where like, I can see it. And it just, the narrative is like really this true north star for everything. And it was a…”
May 28, 2023 positive
May 28, 2023 positive
Raskin: A strategic narrative serves as a North Star for company functions
“The one thing I say is like, it's this one story that the CEO uses
To drive success in, in marketing, sales, but also product, that it becomes like a North Star, strategic North Star for product roadmap, for fundraising, for recruiting, really everything.”
May 28, 2023 positive
Raskin: Strategic narratives suit enterprise sales because buying committees need uniting stories
“I think it does really play well in sort of like this enterprise sales context, because also we have a group buyer there. So it's not just one person who's, you know, doing some research and like, there's like this whole group has to sort of have a united, a u…”