Raskin: Strategic narratives only succeed if the CEO personally leads them
Andy Raskin · The power of strategic narrative | Andy Raskin · May 28, 2023 · at 55:51
Strategic narrative advisor Andy Raskin explains why crafting a company narrative must be directly driven by the CEO rather than delegated to product or marketing.
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“When I looked after I did this work for a few years, I looked back and I was like, which were the ones where, which were the engagements I did where like, I can see it. And it just, the narrative is like really this true north star for everything. And it was always the ones where the CEO was leading it.”
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