Raskin: The "Hero's Journey" framework is too theoretical for business pitches
Andy Raskin · The power of strategic narrative | Andy Raskin · May 28, 2023 · at 27:39
Storytelling consultant Andy Raskin discusses why he avoids teaching Joseph Campbell's mythic "Hero's Journey" framework to corporate narrative teams.
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“I found when I would talk about hero's journey and stuff, it's just like, it didn't really tell me what to do. Like, okay, yeah, I gotta do this pitch. So you know, in the hero's journey, there's like refusal of the call. That's actually that one thing where Luke like doesn't says he doesn't want to go and where the buyer says, you know, Hey, I'm, I don't have budget. But I don't know. It was just like too theoretical for me to really when I use it, people seem to sort of glass over. So I just don't really talk about that at all.”
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