Problem-solution pitch structures trap founders into playing the 'arrogant doctor'
Andy Raskin · The power of strategic narrative | Andy Raskin · May 28, 2023 · at 9:08
Andy Raskin critiques the standard business school problem-solution pitch deck framework while discussing alternative cinematic narrative structures.
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“And the traditional structure, the way I learned how to pitch in business school, I think the way most people did is what I call the arrogant doctor. So you have a problem, a pain, I have a solution, you know, a treatment, and I'm going to tell you why it's better than all the other treatments. Not, not to say it's not better but just this is the structure of it, and it kind of sets you up for bragging.”
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