Crabtree: Match pitch deck structure to the investor's problem familiarity
Robbie Crabtree · Why Storytelling is the Key to Your Pitch · Oct 23, 2023 · at 24:34
Storytelling coach Robbie Crabtree outlines slide structuring frameworks for early-stage startup pitch decks.
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“So if you're really tackling something that's, you know, a little bit more challenging to describe the problem where you really need them to feel that pain because maybe the investor doesn't understand it right out of the gate, dig into the problem and then go into solution, the why now, why us, all that normal stuff. But if it's something that people generally understand, then go more strategic narrative and show what the new world looks like. Come back to the old world and then show how you're Bridging that transition from old world to new world. So those are two kind of pretty classic ones that I like to use, but the founder needs to figure out which bucket they fit into.”
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