Crabtree: Personal connection makes investors search for reasons to say yes
Robbie Crabtree · Why Storytelling is the Key to Your Pitch · Oct 23, 2023 · at 8:55
Storytelling coach Robbie Crabtree explains to Alex Lieberman why founders must share their personal stories rather than relying solely on business metrics when pitching.
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“When we like somebody, when we believe in them, when we connect to them, we look for green flags. We look for reasons to say yes. That's just human nature.”
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