Latka: Sprinklr generates well over $100 million in annual revenue
“We just had Raji on actually very recently shared with some revenue numbers, you know, doing a well over a hundred million bucks a year now.”
Sprinklr and Hootsuite are fundamentally publishing tools, not conversation managers
“Well, those guys really at their core are publishing platforms. Their core DNA is for the brand to create content and manage an authoring workflow of one or many people.”
Thomas: Sprinklr serves 1,200 large brands across 24 social channels
“We work with 1200 large brands like McDonald's and Nike and Dell we give you one unified platform to do your marketing, to do your advertising, to do your research, to do your commerce engagement, and do your customer care across 24 social channels.”
Thomas: Sprinklr contracts average $150K to $200K, exceeding $10M annually
“You know, it varies by quarter, but generally around a 150 to 200,000. And the contract ranges that we try not to do engagements below a hundred grand, and on the high end, it goes annualized over ten million dollars a year.”
Thomas: Sprinklr has raised $240M in venture capital to date
“Two hundred and forty million dollars. It's like rounding up.”
Thomas: Sprinklr discards acquired code and writes down revenue post-acquisition
“The second interesting thing there is every one of these acquisitions that we've brought on, we have practically thrown away the code. In most cases, we've written down the revenue.”
Thomas: Rebuilding Acquired Capabilities Natively Is Faster Than Merging Codebases
“So we can rebuild faster than attaching or merging it.”
Thomas: Marketing budgets are flawed because 90% of buyers rely on peers
“Marketing is foundationally now flawed. Because 80% of your budget, if you're spending into what to say to people, and 90% of people are making the decision on what others are saying to them, you're off.”
Thomas: Sprinklr maintains quarterly logo retention between 90% and 100%
“Between 90 and a hundred percent is, is where we keep it.”
Thomas: Educating an unready market just paves the road for competitors
“You don't want to spend your time educating the market that's not ready for you. Cause that's just paving the road for the next company to take advantage of that education.”
Thomas: Sprinklr customer contract expansion ranges from 20% to 40% annually
“It varies between 20 to 40%. Again, those are metrics that we track quarterly.”
Thomas: Sprinklr refers sub-enterprise discovery leads to competitor Hootsuite
“In fact, I have personally referred many customers to Hootsuite. We go, we do a discovery, and I've personally said, we're not ready for each other, and you should use something that's more suited to your current needs.”
Thomas admires Vista Equity's business strategy and would welcome a meeting
“I'm actually, I'm in love with the business strategy. He's done a lot of clever things that are not obvious, so I would use that as an excuse to go meet those people.”
March: Deep customer care creates more value than Sprinklr's all-in-one approach
“Yeah, I just, you know, fundamentally, they, like, they have this vision of, like, being a social all-in-one, and, like, fundamentally, our vision is going deep in customer care and actually becoming more of a customer care all-in-one, and that's what we think…”
Agrawal: Startup success does not depend on the number of co-founders
“I've worked with companies that have had no co-founders like Raji at Sprinklr, and I've worked with companies that have had six co-founders, like Guidewire, and they've been equally successful, so I don't think it's a one-size-fits-all.”