Sponsorships
topic on 5 shows · 9 statements across 7 episodes
Acquired 
Lenny's Podcast 
My First Million 
the Startup Ideas Podcast 
Top Founders
9 statements about Sponsorships, every show
Mix: Big brand sponsorships are usually a waste of money
“Usually the big, these big sponsorships are a waste of a waste of money. I would say, or like, it's hard to track the attribution, like a Superbowl ad, et cetera.”
Giffon: Creator Equity Will Massively Exceed Ad and Sponsorship Revenue
“And I think every person with an audience will eventually, the money that they make from equity in a business that they own will massively dwarf the money that they make from ad rates or sponsorship reads.”
Gilbert: Acquired will sell interview sponsorships without guaranteed release dates
“The way we're thinking about it for next year and some early conversations, seems like this is gonna work, is you get the next three interviews We promise you they're going to be world-class, and we have no idea when they will come out. And they're probably go…”
Mosavat: Earning sponsorship requires understanding two organizational levels up and down
“I think to be in the seat where people want to sponsor you, I think you have to show a handle on not just what you're doing, but how that relates to all of the things around you. So I call this like going two stack levels up, two stack levels down in terms of …”
Sam Parr: Mature conference revenue is split 50/50 between tickets and sponsors
“As you grow, usually, fifty-fifty ticket and sponsors is your revenue.”
Sam Parr: Sell next year's event sponsorships within 24 hours of the current event
“You have to sell the second year sponsorships and sometimes the second year tickets immediately, like the day of, or 24 hours After when you're in the heat of the moment”
Growth Marketing Conference 2019 revenue is 50% tickets, 50% sponsorships
“And this is the first year when we the breakdown between ticket sales and sponsorships are fifty-fifty.”
Altshuler: 75% of conference revenue comes from sponsorships, 25% from tickets
“You get 75% of your income through sponsorships, about 25% of your income through ticket sales.”