Search Ads
topic on 3 shows · 4 statements across 4 episodes
Acquired 
We Live to Build 
20VC
4 statements about Search Ads, every show
Narkar: Account-Based Marketing Outperforms Broad Search Ads for B2B SaaS
“If you focus more on ABM with email, LinkedIn and targeted ads for those folks on LinkedIn, I think that really works well compared to just, you know, go for the search ads.”
AI Chat Ad Rates Will Be Dramatically Higher Than Search Ads
“So, there should be an ad model that emerges, and ad rates should actually be dramatically higher because you have perfect precision.”
Gilbert: Search Ads Outperform Display Ads Because Queries Capture Commercial Intent
“Click-through rates on search ads are higher than ads that are just randomly around the internet, because someone is intending to buy something. They have high intent. That's a great place to show An ad. The click-through rate's gonna be higher.”