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search ads

2 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Jun 30, 2025 by Ben Gilbert · across every show →

Everything said about search ads, oldest first

Jun 30, 2025 bullish
Insight
Gilbert: Search Ads Outperform Display Ads Because Queries Capture Commercial Intent
“Click-through rates on search ads are higher than ads that are just randomly around the internet, because someone is intending to buy something. They have high intent. That's a great place to show An ad. The click-through rate's gonna be higher.”
Ben Gilbert Jun 30, 2025 ▶ 1:30:27 Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
Oct 6, 2025 bullish
Prediction Not checkable as stated
AI Chat Ad Rates Will Be Dramatically Higher Than Search Ads
“So, there should be an ad model that emerges, and ad rates should actually be dramatically higher because you have perfect precision.”
Ben Gilbert Oct 6, 2025 ▶ 3:41:37 Google Part III: The AI Company. Google is amazingly well-positioned... will they win in AI? (Audio) · Acquired
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