Spiegel: Snap acquired calendar app Saturn
“There's an app called Saturn, which we acquired, which is a totally new way to think of calendaring.”
Spiegel: Existing calendar apps fail at social sharing due to email orientation
“If you look at calendars today, not only are they kind of really entrenched into like the business world, but because they are, it makes it almost impossible to easily share calendars with friends, right? And it's all, and calendars are all today oriented arou…”
O'Shea: Saturn raised over $68M in funding from top Valley investors
“You raised over sixty eight million dollars in funding by very large names in Silicon Valley.”
O'Shea lists Bezos, Benioff, Coatue, and GC as Saturn investors
“We have General Catalyst, KOTU, Insight, O-One Advisors, Jeff Bezos, Mark Benioff, Dara, Neo, Elad Gill, Dylan Field, and Inspired Capital, and I'm sure there's more.”
Diamond: Saturn maintains over 50% DAU/MAU stickiness and 90% annual retention
“We have, you know, our DAO now, the stickiness daily active, the percent of monthlies that are active every day is over 50%. Our D-thirty retention of brand new users is well over 30% with 70% for existing, 90% of new users return every single year.”
Diamond: Saturn hits #2 in App Store during summer, beating TikTok
“During the summer months, you know, we reach number two on the entire App Store, number one in productivity, ahead of some great tools like ChatGPT and others, TikTok”
Diamond: Saturn acquires over 100,000 users daily during back-to-school
“We're acquiring over a 100,000 new users per day during that time period. And the average user invites between four and five friends to the platform, propelling the growth.”
Diamond: White-labeled apps drove 50%+ school penetration in early days
“And that drove us to getting 50 plus percent penetration, sometimes within 48 hours, often within the first week at those couple dozen schools.”
Diamond: All monetarily incentivized referrals at Saturn have failed
“All the referrals that have been monetarily incentivized have failed.”
Diamond: Justin Bieber tweeting about Saturn yielded weak user retention
“And we even had Bieber tweet out the product once, and you know, the retention is not strong.”
Diamond: Saturn launched across all 18,000 US public high schools
“We made the decision, hey, why don't we just launch all 18,000 public high schools in the country and have the users come to us?”
Dylan Diamond: Saturn's user base dropped to zero overnight during COVID
“COVID was a huge hurdle for us because our user base went to zero overnight.”
Dylan Diamond: Saturn's first 50 schools grew from 7% to 60% weekly active users
“We now have six, seven years of cohort data that shows that schools grow significantly year on year. As an anecdote the first 50 schools when they launched, seven percent of all the high schoolers who were enrolled at all those 50 schools were active weekly. N…”
Diamond: Saturn is used 10 or more times daily
“So we're, you know, use 10 plus times a day.”
Diamond: Saturn cut onboarding from eight minutes to two using AI
“The onboarding flow they used to be eight minutes. We cut that in half and then cut that in half again with AI. Just like take a picture of your schedule, upload it much faster than typing things in.”
Diamond: Saturn replaced overseas manual data agents with AI agents
“And we used to have agents overseas that would do it. Now the agents are AI.”
Diamond: Saturn serves as the first calendar for millions of people
“Today, we are millions of people's first calendar, but our ambition is to be your last.”
Diamond: Saturn built the first new consumer ad unit in years
“We, we've built the first new ad unit in consumer in years. I think since stories are really what Snap did to the camera, which was amazing with the geo filter we're doing to the calendar and actually making it a ripe canvas.”
Diamond: Nike ran its Super Bowl ad to millions on Saturn
“Nike ran their Super Bowl ad to millions of young people on Saturn yesterday.”
Diamond: Products need single-player utility retention before adding viral features
“I think separates us from a lot of those other products that may have not lasted is the single player utilities, the emphasis on utility, which might not be sexy, but it does retain. And you need that retention in order to then build the viral, which is more o…”
Diamond: Gen Z relies on unstructured notes until AI structures their schedules
“I think that with the calendar, they don't know they want a calendar. They use notes. They use reminders. Their time in their head is unstructured. Yet you can now structure it with AI.”
Bier: Advised Saturn and rebuilt friend finder, ranking above ChatGPT
“I was advising Saturn. I rebuilt their friend finder, their I think believe they're number one in the productivity section above ChatGPT as of today.”
Evans: Saturn might have saved GM if GM fully transitioned to it
“The kind of the Saturn thesis would have been that we'll shut down all of GM and Saturn will become GM. At that point, maybe it would have worked.”