Saturn co-founder and CEO Dylan Diamond discusses the app's back-to-school virality and App Store performance against major apps.
Opinion
Diamond: Saturn built the first new consumer ad unit in years
“We, we've built the first new ad unit in consumer in years. I think since stories are really what Snap did to the camera, which was amazing with the geo filter we're doing to the calendar and actually making it a ripe canvas.”
Opinion
Diamond: Greek life and party apps fail to retain users after college
“I don't think it's a winning strategy beyond to endure with the user beyond school, which is dominate, you know, parties in Greek life, because sure you might get the acquisition from that entity, but that entity won't stay with you beyond School. That's why w…”
Opinion
Diamond: Learned more at Tesla factory than in engineering classes at Penn
“I found that I was learning more in the, you know, in the Tesla factory than in an engineering classroom at Penn.”
Assertion Not checkable as stated
Diamond: Saturn maintains over 50% DAU/MAU stickiness and 90% annual retention
“We have, you know, our DAO now, the stickiness daily active, the percent of monthlies that are active every day is over 50%. Our D-thirty retention of brand new users is well over 30% with 70% for existing, 90% of new users return every single year.”
Assertion Not checkable as stated
Diamond: Saturn acquires over 100,000 users daily during back-to-school
“We're acquiring over a 100,000 new users per day during that time period. And the average user invites between four and five friends to the platform, propelling the growth.”
Assertion Not checkable as stated
Diamond: All monetarily incentivized referrals at Saturn have failed
“All the referrals that have been monetarily incentivized have failed.”