Sales Led
topic on 4 shows · 5 statements across 5 episodes
Latent Space 
Lenny's Podcast 
the Official SaaStr Podcast 
A Product Market Fit Show
5 statements about Sales Led, every show
Self-serve GTM reveals lucrative niche verticals that sales-led assumptions often miss
“When you're not doing self-serve, when you're doing sales-led, you make a lot of assumptions. You assume, oh, like, of course, like, I'm gonna go into banks, or I'm gonna go into like startups or something like that, which is probably a good idea, but you woul…”
Artisan switched to sales-led to fix time-to-value churn
“We made a switch from product led to sales led and that just unlocked so much growth for us. Like when we were product led, our app has a long time to value. So if you actually want to see results from using an AI VDR, you have to put your time in in the begin…”
Lemkin: Adding PLG To A Sales-Led Startup Takes Years Of Commitment
“Magically bolting on a PLG motion to a sales led thing is not an instant solution to marketing. It's I see so many folks that they're struggling. What are you going to do? Our product's 60,000 dollars a year. Oh, we're going to go PLG. What does that mean? We'…”
Qu: Adding PLG to sales-led companies is harder than starting PLG early
“It is easier if you have PLG from early on. If you are pure sales led, you try to add PLG, that's the harder thing to change basically.”