References
topic on 4 shows · 4 statements across 4 episodes
Startups For the Rest of Us 
We Live to Build 
Lenny's Podcast 
20VC
4 statements about References, every show
Cates: Name-Dropping Irrelevant Big Clients Undermines Effective Sales Communication
“So the mistake is sometimes in communicating our value is using references, name dropping, right? Of our clients that don't relate to the person we're in touch with.”
Jiménez: Early-stage sales discounts must always be traded for references or referrals
“I think it's all about a trade-off. It's like, what are you demonstrating from a value trade for that? Is there something that, Hey, I'm going to give you this discount, but exchange for that especially in the early stages, I need references. You know, I need …”
Ipsen: Only two candidates ever received negative feedback from provided references
“I've only had two candidates where provided references have come back negative, which that stuff, outside of that, typically references are a standard.”
Maren Kate: Founders must check references across managers, peers, and direct reports
“The way we do references is we think of people you worked for, people you worked with, and people who worked for you, because you can often somebody, you can trick one of those subsets, like maybe your boss thinks you're great, but the people who work with you…”