Reciprocity
topic on 3 shows · 4 statements across 3 episodes
We Live to Build 
the Knowledge Project 
My First Million
4 statements about Reciprocity, every show
Guidara: Perks drive reciprocity only when delivered as unexpected surprises
“I think it's reciprocity combined with surprise and delight. You need to do it without saying you are going to do it in advance for it to have the impact you want it to have.”
Anna Wong: Offering contacts first triggers reciprocity and secures meetings
“Try not to ask what you want in the beginning. Let's say if you want something out of them, and you try to offer something first. Let's say if I want to get a contact from them, if you introduce the contact to the person first, and you will stop building a, yo…”
Cialdini: People Overpay Favors to Avoid the Stigma of Free-Riding
“We are obligated to give back at the same level, but if the only thing we can do is to give back at a higher level, we will, to avoid the burden of feeling like a cheater, like a free rider, like a taker, an ingrate.”
Cialdini: Small Favors Fade Rapidly While Large Favors Endure for Years
“People are more willing to say yes to a request for something in return, the closer to the favor we've provided. However, when they have given us very large favors, those things stay in our consciousness. And years later, we will be willing to give back to the…”