Ramit Sethi

“When you are married, you are running a business. It is the business of running a household together, and it's only in the last hundred or so years that Americans became infatuated with this idea of love as the only reason to get married. That's ahistorical.”

“First, avoider. This is the most common. They avoid money. They do a series of conscious and unconscious techniques to do it.”

“Optimizers are really hard to be partners with because they always go, how much does it cost? That's all they're concerned with”

“Dreamers, it's the next gig. It's the next deal. These are the folks who typically fall into get rich quick schemes, and they are incredibly difficult to be partners with. They're not listening. They're not reading my book. Let's put it that way. And the only …”

“I don't shop any place that does Black Friday sales.”

“So in, in every December, we have an annual rich life review, and I would encourage everybody to do this. So we sit down and we do it over several days. We're in no rush. And we start off by just going through our photos from the year and we go like, what were…”

“So, for example, for like a wedding, You, 2.5 X, like right there. Okay. For a trip for travel, add 50% right off the bat. So if you think your trip is gonna be 3000, it's actually gonna be 45.”

“Typically, I would say add 15%, because there are things that people forget about. That's just a good guideline.”

“I didn't change my salary for like, 13 years.”

“Be very, very careful before you make a purchase that is recurring, and you don't want to go back. Once you do it, make sure you're solid forever.”

“50% of couples who talk to me do not know their household income. Five zero. They don't know their household income.”

“And what it really shows is the way you feel about money is highly uncorrelated to the amount in your bank account.”

“So, in most relationships, there is one money person, and this is a huge mistake.”

“I actually don't look at many numbers on a monthly basis because we plan it on an annual basis and we look at it On a six-month quick check-in, because that gives us time to adapt if we need to, but I'm not trying to look at the freaking price of, ah, noodles …”

“When the numbers change, they change faster than the psychology changes.”

“Over time you learn that spending money as a skill is often as important as earning and managing it too.”

“You should not be talking about three dollar purchases if you're making 200,000 dollars a year. If you are talking about three dollar purchases, you have misaligned your money systems, and you probably don't have a rich life.”

“So the way that you set up your accounts to be united in a marriage, I highly recommend all the money goes into a Joint account. And from there, you each have some of the money flow to a separate individual account, a no questions asked account, which both of …”

“But I also think that there is no prize given for living a smaller life than you have to.”

“Part of fighting for simplicity is that as you advance up, whether it be financially, relationally, et cetera, there are things that you simply cannot afford to do anymore.”

“Money is not just about math. In fact, we overvalue math and we undervalue psychology”

“High integrity. And we can talk about why integrity is lacking in the course business because it is they run the business the way they want to. Each of those could easily double their revenue. Easily. If they did a couple of different decisions, they don't. An…”

“There's more to life than metrics, you Silicon Valley nerds. That's a huge mistake that all these ROI attribution positive. Sometimes, in fact, the best companies know that's why they advertise in Times Square. They can't track that, but they do it because it'…”

“For example, I don't allow people with credit card debt. To join our flagship programs, the higher end ones. That costs us millions of dollars every year.”

“I have over a million books sold, 50,000 customers.”

“50% of them will never reply. Of those who reply, 50% will go, oh, oh, my God, I didn't know anyone would actually read this. Oh, I'm sorry. Hey, man, big fan. Which kind of leads to the question, if you didn't know anyone was going to reply, why on earth woul…”

“And then at the end, it made 600,000 dollars on our first launch. And we raised the price and never lowered it again, ever.”

“We launched another business program. I think it did like five million or six million in one week.”

“Most of my founder friends don't even invest in the market. I would say over 50% of them.”

“Always have a year of emergency fund cash.”

“Invest 20% of gross income minimum.”

“Business class on flights over four hours. That's a rule. I don't have to debate it or think about it. It's just boom, it's done.”

“I spend less than one hour per month on my finances.”

“No.”

“I started saving, putting money away for my wedding and my honeymoon, like in my twenties before I even met my wife.”

“And then 2010, I shifted after a very interesting conversation with Ramit Sadie, where he basically berated me for not knowing anything about my audience. I got more to the business side of it.”