Pulse

company on 12 shows · 18 statements across 4 episodes · said 58 times in 25 episodes since 2017

Top Founders 19 20VC 8 Startup Acquisition Stories 6 My First Million 5 the Official SaaStr Podcast 4 Big Technology 4 Lenny's Podcast 3 BigDeal 2 the Neon Show 2 TBPN 2 the a16z Podcast 2 Latent Space 1

Mentions by year, every show

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Top Founders 1920VC 8Startup Acquisition Stories 6My First Million 5the Official SaaStr Podcast 4Big Technology 4Lenny's Podcast 3the a16z Podcast 24 more shows

2026 9 mentions in 6 episodes 2 per episode
2025 14 mentions in 5 episodes 3 per episode
2024 4 mentions in 1 episode
2023 4 mentions in 3 episodes 1 per episode
2022 16 mentions in 3 episodes 5 per episode
2021 3 mentions in 3 episodes 1 per episode
2020 3 mentions in 1 episode
2019 1 mention in 1 episode
2018 1 mention in 1 episode
2017 3 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

18 statements about Pulse, every show

NEON SHOW Assertion Supported
Kamath: Smallest AI's Pulse speech-to-text operates at 64ms latency
“So we have this amazing voice model that converts voice to text called pulse. It's a speech to text model runs in real time 64 milliseconds latency lot of other features like emotion detection, gender detection, bunch of other things, right?”
Sudarshan Kamath Mar 6, 2026 ▶ 1:02:43 Where SMALL models will Win | Sudarshan kamath, Smallest ai
MY FIRST MILLION Assertion Supported
Sam Parr: ChatGPT Pro Pulse costs $100–$200/month for personalized news
“I think it's one or 200 dollars a month, but yeah basically like I tell it what I'm into or it gets to know me. And every day when I wake up now, I mean, I'm on chat all day. Anyway, now in the morning I pull up pulse and it's sort of like my newsfeed, except …”
Sam Parr Oct 3, 2025 ▶ 7:11 The App That’ll Be Bigger Than TikTok
ACQUISITION STORIES Assertion Not checkable as stated
Cooke's first music software cost $5,000 and arrived on 200 DVDs
“And I remember the first load of software that I bought was 5000 dollars. I had to get a student loan to buy it, and so it was really expensive, and it came in a stack of DVDs, so I think there was 200 DVDs.”
Emmett Cooke Mar 25, 2025 ▶ 1:25 How to Sell Your Startup for a Life-Changing Payout
ACQUISITION STORIES Assertion Not checkable as stated
Cooke: Repurposing open-source itch.io caused technical debt and burned capital
“We tried using the open source platform, but it was a nightmare because what we found was as we tried to take that apart and make it work for our solution, every time we'd go one step back, we'd have to go two steps forward, and we'd Add one feature and would …”
Emmett Cooke Mar 25, 2025 ▶ 3:27 How to Sell Your Startup for a Life-Changing Payout
ACQUISITION STORIES Assertion Not checkable as stated
Cooke: Pulse was built entirely by contractors hired on Upwork
“That was how it was built basically all through Upwork through contractors. And then as all the features were built out, we scaled the size of the team down and just focus more on the marketing and sales side of things.”
Emmett Cooke Mar 25, 2025 ▶ 4:28 How to Sell Your Startup for a Life-Changing Payout
Cooke: Pulse never ran B2B marketing campaigns
“I never actually had to market the B to B side of it. The B to C side we did, but the actual B to B side where we were offering the platform for companies to use. I never actually did any marketing for that. It was always just through word of mouth or through …”
Emmett Cooke Mar 25, 2025 ▶ 8:44 How to Sell Your Startup for a Life-Changing Payout
ACQUISITION STORIES Assertion Not checkable as stated
Pulse had 360,000 users and over 100 B2B clients at acquisition
“So on the B to B side, I think there was over a hundred anything. And then on the B to C side the actual platform had grown to around about 360,000 users in like the database with around a thousand to 2000 daily active users within the desktop app.”
Emmett Cooke Mar 25, 2025 ▶ 9:47 How to Sell Your Startup for a Life-Changing Payout
Cooke leveraged an Irish tax relief scheme when selling Pulse
“So when I sold the company, I was able to take advantage of a far lower tax tax break compared to just paying myself through the company.”
Emmett Cooke Mar 25, 2025 ▶ 10:43 How to Sell Your Startup for a Life-Changing Payout
Pulse received 50 to 100 inquiries overnight via Acquire newsletter
“And then I think it went out in a newsletter one of the days and I woke up the next morning and it was something like 50 or a hundred different requests to view the listing.”
Emmett Cooke Mar 25, 2025 ▶ 12:27 How to Sell Your Startup for a Life-Changing Payout
Cooke required an all-cash upfront deal for Pulse due to taxes
“I was also clear that I wanted cash up front because specifically for the tax break, it needed to be cash up front.”
Emmett Cooke Mar 25, 2025 ▶ 14:40 How to Sell Your Startup for a Life-Changing Payout
Cooke avoided aggressive negotiations to protect the Pulse acquisition deal
“Where I had, like we had valued the business right in the middle of the valuation range. And I think that's fair. And I think they were getting a fair deal and they offered a fair price. So I wasn't really like with the size of the money we were talking about …”
Emmett Cooke Mar 25, 2025 ▶ 15:07 How to Sell Your Startup for a Life-Changing Payout
Cooke: Pulse acquisition due diligence lasted two to three weeks
“That lasted for maybe, I'd say, two to three weeks, which I think was quite a short period, because I know it can go on quite longer”
Emmett Cooke Mar 25, 2025 ▶ 17:18 How to Sell Your Startup for a Life-Changing Payout
TOP FOUNDERS Assertion Not checkable as stated
Colley claims Pulse predicts ad emotional reactions with 97% accuracy
“On predicting the outcome of emotional responses to creative content. So when someone is publishing a piece of content, are they going to feel angry about it? Are they going to feel sad about it? Confused? Unhappy? How many people are going to engage with it? …”
Joe Colley Jan 21, 2022 ▶ 1:48 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
TOP FOUNDERS Disclosure
Colley: Pulse subscriptions range from £500 to £5,500 per month
“It varies from 500 pounds a month in, in British pounds all the way up to however much they want to be paying. But the range for staff subscriptions is 500 to five and a half thousand a month.”
Joe Colley Jan 21, 2022 ▶ 3:03 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
TOP FOUNDERS Assertion Not checkable as stated
Colley: Pulse has roughly 100 agencies ready to onboard at launch
“At the moment, we're pre-rev but as soon as we hit revenue generation, we know that we have a hundred and so agencies that are going to be taking the platform on from day one.”
Joe Colley Jan 21, 2022 ▶ 3:40 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
TOP FOUNDERS Assertion Not checkable as stated
Colley: Pulse has burned £1.48 million since launch
“We've done 1.48 million pounds so far.”
Joe Colley Jan 21, 2022 ▶ 4:45 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
TOP FOUNDERS Assertion Not checkable as stated
Colley claims Pulse uses quantum computation to process marketing data
“The tech stack that we have behind this has meant that we've had to deploy some quantum computation elements as well and a variety of other facets to the product in the backend to handle these vast quantities of data that we have.”
Joe Colley Jan 21, 2022 ▶ 5:00 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
TOP FOUNDERS Disclosure
Colley self-funded £1.33M of Pulse via his marketing agency
“So a 150,000 has come from private investors. The rest has come from me and the money that I've accrued over the past, however long by running my marketing agency.”
Joe Colley Jan 21, 2022 ▶ 5:18 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers

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