Cooke: Pulse never ran B2B marketing campaigns
Emmett Cooke · How to Sell Your Startup for a Life-Changing Payout · Mar 25, 2025 · at 8:44
Pulse founder Emmett Cooke explains how he acquired B2B customers for his digital audio distribution platform without traditional outbound or paid marketing.
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“I never actually had to market the B to B side of it. The B to C side we did, but the actual B to B side where we were offering the platform for companies to use. I never actually did any marketing for that. It was always just through word of mouth or through warm context that I had built up over the years.”
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“So on the B to B side, I think there was over a hundred anything. And then on the B to C side the actual platform had grown to around about 360,000 users in like the database with around a thousand to 2000 daily active users within the desktop app.”