Assertion certainty 4/5 debate potential 2/5

Colley: Pulse has roughly 100 agencies ready to onboard at launch

Joe Colley · His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers · Jan 21, 2022 · at 3:40

Joe Colley is the founder of Pulse, an AI platform predicting ad performance. He discusses customer pipeline and readiness with Nathan Latka.

0:00 / 0:08exact quote · 8.2s
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“At the moment, we're pre-rev but as soon as we hit revenue generation, we know that we have a hundred and so agencies that are going to be taking the platform on from day one.”

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More from Joe Colley

Assertion Not checkable as stated
Colley claims Pulse predicts ad emotional reactions with 97% accuracy
“On predicting the outcome of emotional responses to creative content. So when someone is publishing a piece of content, are they going to feel angry about it? Are they going to feel sad about it? Confused? Unhappy? How many people are going to engage with it? …”
Joe Colley Jan 21, 2022 ▶ 1:48 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
Assertion Not checkable as stated
Colley claims Pulse uses quantum computation to process marketing data
“The tech stack that we have behind this has meant that we've had to deploy some quantum computation elements as well and a variety of other facets to the product in the backend to handle these vast quantities of data that we have.”
Joe Colley Jan 21, 2022 ▶ 5:00 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
Assertion Not checkable as stated
Colley: Pulse has burned £1.48 million since launch
“We've done 1.48 million pounds so far.”
Joe Colley Jan 21, 2022 ▶ 4:45 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
Disclosure
Colley self-funded £1.33M of Pulse via his marketing agency
“So a 150,000 has come from private investors. The rest has come from me and the money that I've accrued over the past, however long by running my marketing agency.”
Joe Colley Jan 21, 2022 ▶ 5:18 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
Disclosure
Colley: Pulse subscriptions range from £500 to £5,500 per month
“It varies from 500 pounds a month in, in British pounds all the way up to however much they want to be paying. But the range for staff subscriptions is 500 to five and a half thousand a month.”
Joe Colley Jan 21, 2022 ▶ 3:03 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
Assertion Supported
Colley: Talkwalker entry pricing is around £6,000 per year
“Majority of entry point for similar products like Talkwalker, for example, people are paying six grand a year for a similar product.”
Joe Colley Jan 21, 2022 ▶ 4:28 His SaaS Will Be Huge Because of $1m+ Agency With Ready To Go Customers
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