Cooke required an all-cash upfront deal for Pulse due to taxes
Emmett Cooke · How to Sell Your Startup for a Life-Changing Payout · Mar 25, 2025 · at 14:40
Emmett Cooke, founder of audio distribution platform Pulse, explains his deal term requirements when selling his company on Acquire.com.
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“I was also clear that I wanted cash up front because specifically for the tax break, it needed to be cash up front.”
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“So on the B to B side, I think there was over a hundred anything. And then on the B to C side the actual platform had grown to around about 360,000 users in like the database with around a thousand to 2000 daily active users within the desktop app.”