Programmatic SEO
topic on 5 shows · 15 statements across 11 episodes
In Depth 
Startups For the Rest of Us 
Lenny's Podcast 
the Startup Ideas Podcast 
Top Founders
15 statements about Programmatic SEO, every show
Isenberg: Programmatic SEO remains undertapped across all business models
“I think that's applicable to really anyone. It doesn't make a difference if you're building a service, a SaaS, an app, you've got a boring business, you've got an agency, programmatic SEO is still under tab.”
Fennell: Programmatic SEO without quality control confuses Google and degrades traffic
“Programmatic SEO is good, but you have to keep an eye on it, and you have to make sure the content is still quality. Otherwise, what happened to us essentially is that we produced far too much content, and it was confusing Google because a lot of it was very m…”
Thomas: Google will not value programmatic SEO like it used to
“Google is not going to, like, value that in the future in the same way that maybe they did in the past.”
Voje: A Company Acquired 200,000 Users Through Programmatic SEO
“Tomorrow I'm publishing how a company got 200 K users to just, for just like programmatic SEO.”
Isenberg: Programmatic SEO creates a major opportunity for digital directories
“With programmatic SEO IE, you know, looking at what people are searching for and creating landing pages at scale. There's a huge opportunity right now to basically create a bunch of directories.”
Schwartz: Programmatic SEO Fails Without Core Product Workflows and Direct Conversions
“Copying someone else's version of programmatic doesn't do anything and generally doing programmatic for the sake of programmatic. So just to have content wouldn't do anything unless that programmatic fed you into exactly what your product did.”
Kerner: Built 5,500 programmatic SEO pages across US and Canadian cities
“So we went to the five most searched keywords in our niche that have low competition, and we built 1100 landing pages for each one of them. A hundred for the top 100 Canadian cities by population, and a thousand for the top American cities by population, becau…”
Siu: Agencies have a 1-2 year window to exploit programmatic SEO
“I think we're going to see more agencies doing programmatic SEO too.
Cause like, you know, you had this one to two year window where you can do it, and I think search just changes.”
Replicating Zapier's programmatic SEO playbook today is impossible
“And if you tried to replicate it today, like, you couldn't do it because everyone has copied what Zapier has done now and It's just too competitive.”
Zapier generates massive top-of-funnel traffic through programmatic SEO integration templates
“Zapier has done a great job with that. They get a ton of traffic because they built it as a programmatic SEO play”
Ethan Smith: SEO growth is driven by programmatic and editorial content, not bug fixing
“Technical SEO is mostly internal link architecture and a few other things and bugs, but that's not how you grow. The way that you grow is with programmatic and with editorial SEO.”
Ethan Smith: Editorial SEO has overtaken programmatic SEO in traffic generation
“Editorial SEO is more and more actually driving more traffic than programmatic SEO. Programmatic SEO used to be almost all SEO when I started and editorial SEO has overtaken that.”
Ethan Smith: Editorial SEO is viable for every company, programmatic is not
“Editorial SEO is always an opportunity for every single company. If there's a addressable market and programmatic SEO is sometimes an opportunity.”
Smith: Programmatic SEO is easier at brand names than lesser-known companies
“It's easier to do programmatic SEO at a well-known brand name company. It's harder to do at a company that, that isn't well-known.”
Smith: Editorial SEO Requires Far Less Prior Experience Than Programmatic SEO
“It doesn't have to be a, you know, an SEO expert with deep expertise. Programmatic is where you'd want a lot of expertise over years. An SEO, but on the editorial side, you can actually pick it up if you have the right workflow and the right tools.”